How Kiddy Club is doing
Last 4 weeks · Oct 5 – Nov 1, compared with the 4 weeks before
Revenue
$30,530
last 4 weeks
Up 12.4%Kid visits
1,348
last 4 weeks
Up 8.6%Spend per family visit
$25.60
play + socks + café
Up 4.5%New families
96
first waiver signed
Up 14.3%Parties held
14
avg $640 each
Up 7.7%Came back in 30 days
34%
of first-time families
Up 3%Revenue by week
Last 12 weeks, by what families paid for
- Play passes
- Parties
- Punch cards
- Socks & café
Show as tableHide table
| Week of | Play passes | Parties | Punch cards | Socks & café | Total |
|---|---|---|---|---|---|
| Aug 10 | $3,900 | $1,450 | $520 | $430 | $6,300 |
| Aug 17 | $3,750 | $1,600 | $480 | $410 | $6,240 |
| Aug 24 | $3,600 | $1,300 | $610 | $400 | $5,910 |
| Aug 31 | $3,300 | $1,750 | $450 | $380 | $5,880 |
| Sep 7 | $3,500 | $1,900 | $560 | $420 | $6,380 |
| Sep 14 | $3,650 | $2,100 | $600 | $440 | $6,790 |
| Sep 21 | $3,800 | $1,850 | $640 | $450 | $6,740 |
| Sep 28 | $3,950 | $2,200 | $620 | $470 | $7,240 |
| Oct 5 | $4,050 | $2,050 | $700 | $480 | $7,280 |
| Oct 12 | $4,100 | $2,300 | $660 | $490 | $7,550 |
| Oct 19 | $4,200 | $2,150 | $720 | $500 | $7,570 |
| Oct 26 | $4,400 | $2,450 | $760 | $520 | $8,130 |
Where the money comes from
Last 4 weeks · $30,530
- Play passes$16,750 · 55%
- Parties$8,950 · 29%
- Punch cards$2,840 · 9%
- Socks & café$1,990 · 7%
Parties are under a third of sales, but party guests come back almost twice as often as other families. Every party is also a marketing event.
Money on the table
What the numbers suggest, with a rough monthly estimate for each
Book more birthday parties
46 kids in your app have a birthday in the next 60 days. Only 9 have booked a party here.
Estimate: 4 more parties a month × $640 average
Birthday ClubStay open until 6 PM on weekends
Saturday and Sunday are 95%+ full in the last hour before you close at 4.
Estimate: 8 weekend days × ~15 more kids × $16
See busy hoursTurn party guests into regulars
168 kids came to parties last month. 22% came back, while the industry average is 47%.
Estimate: 42 more returning families × $33 first visit
Guest follow-upLaunch an unlimited monthly pass
41 families played 3+ times last month and already spend $48+ each.
Estimate: 25 families × $49/month, billed automatically
See regularsFill quiet weekday mornings
Tuesday to Thursday, 9 to 11 AM, runs about 30% full.
Estimate: "Toddler Time" $10 pass, ~65 extra visits a month
Quiet-morning offerWhen it's busy
How full the playground is, on average, by day and hour
Show as tableHide table
| Day | 9–10 AM | 10–11 AM | 11 AM–12 PM | 12–1 PM | 1–2 PM | 2–3 PM | 3–4 PM | 4–5 PM | 5–6 PM | 6–7 PM | 7–8 PM |
|---|---|---|---|---|---|---|---|---|---|---|---|
| Mon | 30% | 35% | 40% | 35% | 30% | 45% | 55% | 60% | 50% | 35% | 20% |
| Tue | 25% | 30% | 35% | 30% | 30% | 40% | 50% | 55% | 45% | 30% | 15% |
| Wed | 35% | 40% | 45% | 40% | 35% | 45% | 55% | 60% | 50% | 35% | 20% |
| Thu | 30% | 35% | 40% | 35% | 35% | 50% | 60% | 65% | 55% | 40% | 25% |
| Fri | 40% | 45% | 50% | 45% | 45% | 60% | 75% | 80% | 75% | 60% | 45% |
| Sat | 70% | 85% | 90% | 85% | 90% | 95% | 97% | – | – | – | – |
| Sun | 60% | 75% | 85% | 80% | 85% | 92% | 95% | – | – | – | – |
Weekends are packed right up to the 4 PM close, so families are being turned away at peak time. Weekday mornings sit around a third full, which is room for a cheaper toddler-only time.
Growth autopilot
Automatic texts and in-app offers, last 30 days
$7,950
from families who acted on a message · 8 automations on
See what's runningReputation
Google reviews
4.3
+31 new reviews this month from the review booster. 4 unhappy visits went to you privately instead.
Sample numbers for the demo. Live, these come from the app and Clover.