Growth autopilot
Automatic messages that bring families back and fill parties. Set them up once and they run on their own.
Brought in, last 30 days
$7,950
from families who acted
Automations on
8 of 10
toggle any of them below
Messages sent
1,153
texts + in-app, last 30 days
Cost to run
~$25
about 1–3¢ per text
The Kiddy Club growth loop
Each party brings about 12 new families through the door. Party guests come back 46.7% of the time, versus 21.8% for other visitors (industry data).
- 1Get foundReviews and friends bring new familiesReview boosterGive $5, get $5
- 2First visit2-minute sign-up, waiver done at homeParty guest → regular
- 3Come backSmall reasons to return soon"We miss you"Rewards stampsQuiet-morning offer
- 4Become a regularPrepaid visits lock in loyaltyPunch-card nudge
- 5Celebrate hereBirthdays turn into partiesBirthday ClubFinish your party booking
Step 5 feeds step 1: every party invite signs up new families, and their waivers become your marketing list.
Birthday Club
TextRunning
- Why it works
- Personal + timely: parents plan parties 2–4 weeks ahead, so we reach out at 6 weeks.
- When it sends
- 6 weeks before a child’s birthday (from the family profile)
What parents see
Maya turns 5 on Nov 14! Saturday party slots are filling up for November. Book by Oct 10 and the birthday kid gets a free Kiddy Club crown.
Party guest → regular
TextRunning
- Why it works
- Return the favor: guests just had a great time. A half-price comeback offer with a deadline gets them back.
- When it sends
- 2 days after a guest family attends a party (they signed the waiver from the invite link)
What parents see
Thanks for celebrating with Maya! Come back this week and your first play pass is $8 (half off). Good until Sunday.
Punch-card nudge
In-appRunning
- Why it works
- Show the savings they’re missing: "you’ve already spent $48 this month."
- When it sends
- At checkout, on a family’s 3rd paid visit in 30 days
What parents see
You’ve spent $48 on play this month. A 5-visit card is $60 ($12 a visit), so you save $4 every time.
"We miss you"
TextRunning
- Why it works
- A small free gift feels personal and gives a reason to return now.
- When it sends
- No visit in 45 days
What parents see
It’s been a while, Leo! The sandbox misses you. Free grip socks on your next visit this month.
Give $5, get $5
Text + in-appRunning
- Why it works
- Word of mouth with a reward on both sides. Parents trust other parents most.
- When it sends
- Always on in the app’s Rewards screen, plus a reminder after a 5-star visit
What parents see
Know a family who’d love the sandbox? Share your link: they get $5 off their first visit and you get $5 too.
Finish your party booking
TextRunning
- Why it works
- Honest urgency: weekend slots really do sell out, so a reminder helps parents who got distracted.
- When it sends
- Started party checkout but didn’t pay the retainer within 2 hours
What parents see
Your Nov 14 at 11:30 slot isn’t held yet. November Saturdays are 60% booked. Tap to hold it with the $300 retainer.
Rewards stamps
In-appRunning
- Why it works
- A progress bar that starts partly filled. Families who see they’re close keep coming.
- When it sends
- Every visit earns a stamp; the 10th visit is free. New families start with 2 stamps.
What parents see
You’re 3 visits away from a free play day!
Collectors visit 1.8× as often as non-collectors
Review booster
TextRunning
- Why it works
- Ask happy families at the right moment. Unhappy ones reach the owner privately first.
- When it sends
- 2 hours after a visit: "How was today?" 5 stars → Google review link; 1–3 → private note to you
What parents see
How was Kiddy Club today? Tap a star. Your feedback goes straight to the owner.
Rating trending 4.3 → 4.5
Holiday gift punch cards
Text + in-appOff
- Why it works
- Your sign already calls them "the perfect gift". Grandparents and aunts want an easy present, and prepaid visits bring the family back in January, the slow month after the holidays.
- When it sends
- Nov 15 to Dec 24: one text to active families, a banner in the parent app and a gift button on the website
What parents see
Looking for a gift that isn’t another toy? Kiddy Club punch cards never expire and work any day: 5 visits $60, 10 visits $110. Send one by text in a minute.
Starts Nov 15. Estimated 30 cards, about $2,500 paid up front
Quiet-morning offer
TextOff
- Why it works
- Fill empty hours with a cheaper, toddler-only time. A rainy-day text makes it timely.
- When it sends
- Tue–Thu at 7:30 AM when the forecast is rainy or cold
What parents see
Rainy morning? Toddler Time is 9–11 AM today: $10 per little one, coffee on us.
Not started yet. Estimated +$650 a month
Next big lever: an unlimited monthly pass
Recurring revenue that doesn't depend on the weather
Members of attractions visit about 4.9 times a year, versus 1.3 for everyone else. 41 Kiddy Club families already play 3+ times a month. A $49/month pass, billed through Clover, turns them into predictable income and frees the staff from selling at the desk.
See who'd joinSample numbers for the demo. Live, these come from the app and Clover.