Party stats
Your highest-value sale, and the best way to meet new families
Booked for November
11
$7,240 in bookings
Weekend slots filled
41%
11 of 27 in November
Average party
$640
incl. 10% service fee
Booked ahead
18 days
average lead time
From looking to booking
Parents in the app, last 30 days
- Looked at party packages412
- Picked a date96 · 23% of previous
- Started checkout37 · 39% of previous
- Paid the retainer14 · 38% of previous
23 parents started checkout but never paid the retainer. The "Finish your party booking" text goes out automatically 2 hours later. See it
Parties per month
Held, plus November booked so far
Most parents book 2 to 4 weeks ahead, so the Birthday Club texts at 6 weeks to get in first.
Which packages sell
Parties booked, last 90 days
- Large party room · $49014
- Small party room · $25012
- Whole facility · $5009
- Deluxe private · $1,1006
Needs attention
$1,180 still to collect · 2 parties without a host
Ideas to earn more per party
Party guests spend about 44% more per visit than other guests, and 46.7% come back (industry data)
Whole facility is priced only $10 above a room
Closing the whole playground ($500) costs barely more than one room ($490), and it blocks open-play sales. Consider $650.
Offer add-ons at checkout
Goodie bags ($8 a kid), an extra hour ($150) and a character visit are easy yes-or-no extras at the moment parents pay.
September to November and January are peak season
Industry booking data shows these as the busiest party months and December as the slowest. Run a December "half-birthday" offer.
Sample numbers for the demo. Live, these come from the app and Clover.