Customers
Every family who signed a waiver, bought a pass or came to a party, in one list you own.
Families in your list
1,284
with phone + kids' birthdays
Kids' birthdays known
1,962
powers the Birthday Club
Average family, per year
$310
play, cards, café and parties
OK to text
91%
opted in at sign-up
Families by how recently they visited
Tap a group to message just those families
New
96
First visit in the last 30 days
Regulars
41
3+ visits in the last 30 days
Active
318
Visited in the last 45 days
At risk
187
Last visit 45–90 days ago
Lapsed
642
No visit in 90+ days
Do first-time families come back?
Share of new families who return within…
Two thirds don't come back within a month. The first follow-up text after a visit is the cheapest growth you can buy.
How families found Kiddy Club
Asked once at sign-up
- Google search & Maps41%
- A friend told us19%
- Came to a party17%
- Instagram / Facebook13%
- Drove by7%
- Other3%
Google is the front door, so the review booster matters. Parties and friends together bring in over a third of families.
Where families live
Home ZIP code from sign-up
- 60504 · Aurora (east)27%
- 60564 · Naperville (south)16%
- 60502 · Aurora (north)12%
- 60585/86 · Plainfield9%
- 60540 · Naperville8%
- 60506 · Aurora (west)6%
- Everywhere else22%
Over half come from 3 ZIP codes, so local Facebook ads can target just those areas.
Kids by age
Share of kid visits, last 4 weeks
- Under 19%
- 1–2 years31%
- 3–4 years34%
- 5–7 years22%
- 8–13 years4%
The sweet spot is ages 1 to 4. Older siblings (8–13) are only 4% of visits, since they get the sandbox and floor game only. A "big kid" activity could keep those families longer.
Your best families
Most visits in the last 90 days
Daniel Kim
Ella 5 · Mia 7
11 visits$318 spentPerfect fit for a monthly passSara Ahmed
Maya 4 · Leo 18 mo
6 visits$412 spentParty booked Nov 14Priya Shah
Aarav 3
7 visits$176 spentBirthday Nov 22, no party yetFatima Okafor
Zara 2
5 visits$128 spentToddler mornings fan
Sample numbers for the demo. Live, these come from the app and Clover.